Why Account Warming Matters
Fresh Facebook accounts that immediately start running ads are flagged almost instantly. Facebook's algorithm tracks behavioral patterns, and an account that goes from zero activity to ad spending triggers automated reviews.
Warming up accounts gradually builds trust and mimics natural user behavior. Proper warming reduces ban risk by up to 80% and lets the account develop positive history before advertising begins.
The 7-Day Warm-Up Protocol
Day 1-2: Log in via anti-detect browser with proper proxy. Browse the feed, like 5-10 posts, join 2-3 groups. Do NOT post anything or add friends.
Day 3-4: Share a post, comment on friends' posts, add a profile picture and cover photo. Browse Marketplace.
Day 5-6: Create or engage with Pages. Like business pages in your niche. Watch videos and engage with Reels.
Day 7: Set up Facebook Pay, add a payment method. Create a small boosted post ($5-10) targeting a broad audience. This is the first step to building ad history.
Key Rules During Warm-Up
• Always use an anti-detect browser (GoLogin or Dolphin Anty) with a consistent fingerprint
• Use residential proxies matching the account's country
• Never switch between mobile and desktop user agents
• Keep session times realistic - 30-60 min per day
• Don't add too many friends too fast (max 5-10/day initially)
• Start screen recording from the moment you first log in - required for warranty
• Don't use a regular VPN instead of proxy
First Ad Campaign After Warm-Up
After 7 days, your account should have enough history to start advertising. Start with a small daily budget ($10-20), use engagement or traffic objectives, and target broad audiences.
Gradually increase spend by 20-30% every 2-3 days. Never scale more than 2x in a single day - Facebook's algorithms need time to learn. Keep creatives high-quality and landing pages policy-compliant to avoid manual reviews.