bm accounts
BM Accounts as the Primary Campaign Layer
Why Business Manager should be your main operating unit for continuity and scalability.
Where This Fits
This page focuses on bm accounts from an operations angle: stable workflows, upgrade path to BM, and failure prevention.
Recommended Structure
Separate browsing assets from advertising assets, keep least-privilege access, and log a reason for every critical change.
Pre-Scale Checklist
Validate asset status, proxy infrastructure, permission continuity, and backup readiness before scaling spend.
Next step
Review product categories and apply the right structure between browsing profiles and BM accounts.
Go to products